CASE STUDY

The Automation Journey of Athlete to Athlete

A collaboration that supported the growing tech needs of Athlete to Athlete to help them scale

Introduction

Founded2023

HeadquarteredLos Angeles, California

FoundersAnthony Waller, Zachary Maisus

IndustrySports and Recreation Instruction

Introduction

The founders of A2A(Athlete to Athlete) were former athletes who wanted to change the way youth athletes were supported. The idea was to connect youth athletes with mentors from Division One colleges. This would help fill the gaps in a kid's athletic journey. A2A aimed to achieve this by providing real-time knowledge transfer from senior athletes.

The idea was an instant hit. The mentorship helped the youth stay dedicated, build confidence, and persevere. They learned from someone who had already achieved what they aspired to. Division One athletes were the best to guide youth in their sports journey, providing the younger ones with the right mental and physical support and teaching them how to overcome failures.

A2A started gaining traction through word-of-mouth but was not able to make the most of it as the business was operated manually, such as mentor matching, scheduling classes, conducting them, keeping track, etc.

Challenges and Needs

While A2A's name picked up traction among people, their manual way of handling things couldn't help them maximize this opportunity. They realized they needed to shift towards automation and streamline their process to scale. That's when they started searching for a tech partner who could understand their business needs and build them a platform that could:

Take care of the end-to-end user journey for signing up and having trial classes over the platform.
Direct users to choose a paid package after trial classes.
Provide four types of user logins: One each for a parent, kid, mentor, and admin.
Provide unique features in the dashboard depending upon the user; for example, to conduct classes, attend classes, observe a child's improvement, or see and manage the entire show.

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