Free online calculator · No signup · UK & Australia
Organiser Exhibition ROI Planner
For teams that run the exhibition. Model organiser costs, income streams and outcomes by show length — not booth ROI for brands exhibiting on the floor.
Quick answer
Built for exhibition organisers: enter show costs and revenue streams to see profit, ROI and a 1–5 day comparison. Exhibitors should use the Exhibitor ROI Calculator instead.
Exhibition length
Staffing and on-site ops scale with days. Venue, marketing and tech stay fixed unless you change them.
1 · Organiser costs
What it costs to run the show
Total: £0
2 · Organiser revenue
Space, sponsors, tickets & ancillary
Total: £0
3 · Outcome
Your 2-day plan
Total cost
£0
Total revenue
£0
Gross profit
£0
ROI
0%
Profit per show day: £0
Contingency held: £0
Compare show lengths
Outcome across 1–5 days
Variable costs scale with days. Revenue grows by your uplift % for each day above your current plan (and shrinks for shorter shows).
| Days | Cost | Revenue | Profit | ROI |
|---|
How to use this calculator
- 1 Fill organiser cost lines (venue, marketing, tech, staffing, travel).
- 2 Add revenue lines (space, sponsors, tickets, ads, ancillary).
- 3 Set contingency and show days to see profit, margin and per-day profit.
- 4 Compare a conservative attendance scenario before you lock the budget.
Useful? Share this free calculator with your ops or commercial team.
Frequently asked questions
Is this for organisers or exhibitors?
Organisers — people who sell space, sponsorship and tickets. If you booked a booth to generate leads, use the Exhibitor ROI Calculator.
What costs should an organiser include?
Include venue or production, marketing, technology, daily staffing and travel. Add a contingency buffer for overruns — 8–15% is a common planning range.
How does changing show days affect the model?
Staffing and travel scale with days. Fixed costs stay put. Revenue for other day counts uses your extra-day uplift percentage relative to the plan you entered.
What is a useful organiser ROI target?
Many organisers aim for a clear positive margin after contingency. Use the comparison table to see whether a 1-, 2- or 3-day format improves profit.
Should I include exhibitor pipeline?
No. This tool focuses on direct event income (space, sponsors, tickets, ads, ancillary). Exhibitor deal pipeline belongs in the Exhibitor ROI Calculator.