Free online calculator · No signup · UK & Australia
Exhibitor Lead Target Planner
Before you book the stand, know the target. Work back from your show cost, average deal value and funnel conversion to the leads and meetings the event must produce to pay for itself.
Quick answer
Enter your show costs, average deal value, win rate and funnel conversion (lead to meeting, meeting to opportunity). The planner returns the pipeline you need, and the number of qualified leads, meetings and opportunities your team must hit to break even and profit.
1 · Costs
Exhibition spend
Total: £0
2 · Conversion
Deal economics & funnel
3 · Outcome
Lead targets to break even
Total cost
£0
Pipeline needed
£0
Won deals needed
0
Cost per lead
£0
Opportunities
0
Meetings
0
Leads needed
0
How to use this calculator
- 1 Fill in the labelled inputs for your scenario (costs, sizes, rates or distances).
- 2 Read the live outputs — totals, ratios and recommendations update as you type.
- 3 Stress-test a worse case (lower conversion, higher freight, denser cartons) before you commit budget.
- 4 Share the page URL with your team, then productise the workflow with Samvara when you are ready.
Useful? Share this free calculator with your ops or commercial team.
Frequently asked questions
How many leads do I need from a trade show?
Enough that, after your funnel conversion, the resulting deals cover the show cost with margin. This planner works that back from your deal value and conversion rates.
What conversion rates should I use?
Your own, from past shows or your CRM. If you have none, be conservative — trade-show leads often convert lower than inbound. Optimistic rates hide a target you will miss.
How is this different from the Exhibitor ROI Calculator?
The ROI calculator scores a show after you estimate leads. This planner runs the other way — it sets the lead target you need before you commit to the stand.