Free online calculator · No signup · UK & Australia
Free Exhibitor ROI Calculator
For brands and teams exhibiting at a show. Answer “was this exhibition worth it?” with booth costs, leads, conversion and average deal value.
Quick answer
Add booth, travel, hotel, marketing and staff costs plus leads, conversion rate and average deal value to see total cost, cost per lead, expected revenue, profit and ROI %.
1 · Your exhibition costs
What you spent to exhibit
Total: £0
2 · Leads & deals
What the show produced
3 · Outcome
Was this exhibition worth it?
Total cost
£0
Cost per lead
£0
Expected deals
0
Expected revenue
£0
Expected profit
£0
ROI
0%
How to use this calculator
- 1 Enter booth, travel, hotel, marketing and staff costs for the show.
- 2 Add leads captured, conversion rate and average deal value.
- 3 Read total cost, cost per lead, projected revenue, profit and ROI.
- 4 Stress-test a lower conversion rate before you commit next year’s booth budget.
Useful? Share this free calculator with your ops or commercial team.
Frequently asked questions
Is this for exhibitors or organisers?
Exhibitors — companies that book a booth to generate leads and deals. Organisers running the event should use the Organiser Exhibition ROI Planner.
What counts as a lead?
Use qualified contacts you will follow up — not every badge scan. Inflated lead counts make ROI look better than reality.
What is conversion rate here?
The percentage of those leads that become won deals at your average deal value. If you only know meeting or opportunity rates, convert them to an overall lead→win estimate.
Should hotel and travel be included?
Yes, if they only happened because of the show. Leave out costs you would have incurred anyway.
What is a good exhibitor ROI?
Many teams want expected revenue clearly above total cost after a realistic conversion rate. Re-run with a lower conversion before you book the same show again.